Google recommends the following to get better rankings in their search engine:
Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
- Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel="canonical" attribute to address duplicate content.
Bing engineers at Microsoft recommend the following to get better rankings in their search engine:
Ensure a clean, keyword rich URL structure is in place.
- Create keyword-rich content and match keywords to what users are searching for. Produce fresh content regularly.
- Don’t put the text that you want to be indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.